ONLINE MARKETING
Online marketing is defined as “a set of tools and
methodologies used for promoting products and services through the Internet”.
Online marketing has also been referred to as Internet, web, digital, or search
engine marketing. There are several differences between traditional and online
marketing. First, the cost of online marketing is significantly lower than that
of traditional marketing, which includes tactics such as newspapers, magazines,
billboards, etc. Because traditional marketing is typically print media, there
is limited exposure of the product or service being marketed. If an ad is
placed in a newspaper or magazine, it will only be around for a certain amount
of time, whereas if it is put on the Internet, it would be there for awhile, if
not archived forever.
Another difference between traditional and online marketing
is the ability to reach certain audiences. Traditional marketing tends to do a
slightly better job of reaching a more specific target audience than that of
online marketing. If you are hoping to reach an older audience, it may be more
beneficial to market through a newspaper versus if you are targeting a younger
audience, it might be a smarter option to use the Internet as your strategy.
Online marketing also is a much quicker option in terms of
producing content and publishing it on the Internet. With traditional
marketing, it is a longer process from start to finish. Also, because the
Internet has a wider range of channels and options for marketing, it becomes
easier to track how many and what types of people are viewing your
advertisement, video, etc. Overall, online marketing has become a much more
popular and reliable option for marketers, but traditional marketing still has
its charms and benefits.
The ease of online marketing and the economic advantages have truly changed the industry forever. I think that the traditional ways are more fun and creative (or charming as you put it), but they aren't as effective as our modern techniques in most situations. It is nice to be able to look back at what is posted on the internet without any hassle like you mentioned, and the timeliness of online marketing is vital in order to keep up with competition and trends.
ReplyDeleteThe point you make about how online marketing can reach certain audiences. I said something similar in my post about how the online markets now can connect with new audience through new mediums like celebrities. For example Coke has partnered with Taylor Swift, which allows Coke to reach a new audience. That audience being Taylor Swift fans that probably are not Coke consumers.
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