ONLINE MARKETING

Online marketing is defined as “a set of tools and methodologies used for promoting products and services through the Internet”. Online marketing has also been referred to as Internet, web, digital, or search engine marketing. There are several differences between traditional and online marketing. First, the cost of online marketing is significantly lower than that of traditional marketing, which includes tactics such as newspapers, magazines, billboards, etc. Because traditional marketing is typically print media, there is limited exposure of the product or service being marketed. If an ad is placed in a newspaper or magazine, it will only be around for a certain amount of time, whereas if it is put on the Internet, it would be there for awhile, if not archived forever.

Another difference between traditional and online marketing is the ability to reach certain audiences. Traditional marketing tends to do a slightly better job of reaching a more specific target audience than that of online marketing. If you are hoping to reach an older audience, it may be more beneficial to market through a newspaper versus if you are targeting a younger audience, it might be a smarter option to use the Internet as your strategy.

Online marketing also is a much quicker option in terms of producing content and publishing it on the Internet. With traditional marketing, it is a longer process from start to finish. Also, because the Internet has a wider range of channels and options for marketing, it becomes easier to track how many and what types of people are viewing your advertisement, video, etc. Overall, online marketing has become a much more popular and reliable option for marketers, but traditional marketing still has its charms and benefits.

https://www.techopedia.com/definition/26363/online-marketing

GIRL TALK AND FAIR USE

When it comes to Girl Talk and copyright laws, the conversation gets cloudy and confusing. The mash up connoisseur is known for sampling small portions of big songs and layering them altogether into one huge remix. The samples he uses and the way he places them together transforms them into something that is original and unique. So we ask the following questions: Is he breaking copyright laws or is his work protected under the exceptions of fair use?

Girl Talk’s Greg Gillis argues that he has transformed the copyrighted materials enough for it to be protected under fair use. It seems as if his argument would fall under the third portion of the fair use criteria, which states the following: the amount and substantiality of the portion used in relation to the copyrighted work as a whole. While Girl Talk is using pieces of copyrighted material, his argument of fair use is a strong one. When listening to his music, you do recognize samples from other songs, but his work is so unique that you get lost in the originality of it.

If Girl Talk had decided to go through and get the licenses of all the samples he used in his albums, it would take him endless hours to do so and cost him thousands and thousands of dollars. More than likely, he would not even be able to get through the entire process and ultimately would not be able to make his albums a reality.

To date, no one has sued Girl Talk for copyright infringement. His case for fair use is obviously working, and until otherwise contradicted, it seems he should continue to stand with his case.