"Generation Like" Discussion Questions
1. Using examples from the documentary to explain these terms "engagement", "interaction", "reach" and "target".
engagement--if a fan or follower of a brand or product "likes" a post by the company, there has been successful engagement between the consumer and the company
interaction--when someone likes something of Ian Somerhalder's that interaction could win him a prized endorsement
reach--Somerhalder posted an Instagram that reached 5.4 million people with 8.9 million views
target--an agency was working on a superhero movie that was targeting millennials
2. Explain what "Like"ing someone's post on Facebook means to you.
When I like someone's post on Facebook, I am "liking" it because I genuinely like the post and agree with the content. I don't like posts just to like them or because my friends or other people like them also.
3. Does knowing others "Like" what you "Like" influence you? Explain.
The people I follow on social media or am friends with on Facebook are mostly family and friends so oftentimes the things that they post and the things that I post are similar in nature because we are all involved in or like similar things. But as mentioned earlier, I don't typically "like" a post because someone else did.
4. Explain the concept of "influencer".
An "influencer" is someone who has a large following of fans and people who respect their opinions and will trust them when they talk about or endorse a product, service, brand, etc.
Influencer marketing "involves marketing products and services to those who have a sway over the things other people buy."
5. Explain how marketing Oreo along with a current issue helped the sale of Oreo.
People associate with different current issues, so when Oreo associates with those current issues too, people like that and are more likely to gravitate towards Oreo.
6. How do companies use social media to advertise?
"Like", "Tweet", and "Reblog" buttons are icons of this generation. When companies realize that kids who are "liking" or "following" something are labeling those things as important in their lives, then they can use social media to their advantage for promoting their brand, product, or service.
7. How are marketers using social media to build "brand trust"?
Marketers are building "brand trust" through social media because it promotes engagement and openness which invokes more trust.
8. How do celebrities use social media to advertise?
If a fan reaches out to a celebrity on social media, there is a chance that that celebrity might reach back to them. This motivates fans and followers to be more aware of the celebrity and feel like they are connecting with them on a more personal level. Celebrities who leverage a good social network can build their fame.
9. What is Corporate Sponsorship?
Youtubers, social media celebrities, etc. receive free stuff from corporate companies as a compensation in order to have him or her share their product on their blog, channel, etc.
10. Are marketers being transparent or invisible when using technology as described in the documentary?
As described by the documentary, it isn't quite clear whether marketers are being transparent or invisible. According to the owner of a social media agency in the documentary, he believes his company is rather "obvious and transparent". I think it varies based on the company or agency. Each situation will prove to be unique because of the different people working behind each company.
11. How is the Hunger Games plot a lot like advertising using social media?
In both instances, you're "placing yourself into an arena where you're forced to try and survive". In order to get sponsors, both in the Hunger Games an on social media, you have to make people like you.
engagement--if a fan or follower of a brand or product "likes" a post by the company, there has been successful engagement between the consumer and the company
interaction--when someone likes something of Ian Somerhalder's that interaction could win him a prized endorsement
reach--Somerhalder posted an Instagram that reached 5.4 million people with 8.9 million views
target--an agency was working on a superhero movie that was targeting millennials
2. Explain what "Like"ing someone's post on Facebook means to you.
When I like someone's post on Facebook, I am "liking" it because I genuinely like the post and agree with the content. I don't like posts just to like them or because my friends or other people like them also.
3. Does knowing others "Like" what you "Like" influence you? Explain.
The people I follow on social media or am friends with on Facebook are mostly family and friends so oftentimes the things that they post and the things that I post are similar in nature because we are all involved in or like similar things. But as mentioned earlier, I don't typically "like" a post because someone else did.
4. Explain the concept of "influencer".
An "influencer" is someone who has a large following of fans and people who respect their opinions and will trust them when they talk about or endorse a product, service, brand, etc.
Influencer marketing "involves marketing products and services to those who have a sway over the things other people buy."
5. Explain how marketing Oreo along with a current issue helped the sale of Oreo.
People associate with different current issues, so when Oreo associates with those current issues too, people like that and are more likely to gravitate towards Oreo.
6. How do companies use social media to advertise?
"Like", "Tweet", and "Reblog" buttons are icons of this generation. When companies realize that kids who are "liking" or "following" something are labeling those things as important in their lives, then they can use social media to their advantage for promoting their brand, product, or service.
7. How are marketers using social media to build "brand trust"?
Marketers are building "brand trust" through social media because it promotes engagement and openness which invokes more trust.
8. How do celebrities use social media to advertise?
If a fan reaches out to a celebrity on social media, there is a chance that that celebrity might reach back to them. This motivates fans and followers to be more aware of the celebrity and feel like they are connecting with them on a more personal level. Celebrities who leverage a good social network can build their fame.
9. What is Corporate Sponsorship?
Youtubers, social media celebrities, etc. receive free stuff from corporate companies as a compensation in order to have him or her share their product on their blog, channel, etc.
10. Are marketers being transparent or invisible when using technology as described in the documentary?
As described by the documentary, it isn't quite clear whether marketers are being transparent or invisible. According to the owner of a social media agency in the documentary, he believes his company is rather "obvious and transparent". I think it varies based on the company or agency. Each situation will prove to be unique because of the different people working behind each company.
11. How is the Hunger Games plot a lot like advertising using social media?
In both instances, you're "placing yourself into an arena where you're forced to try and survive". In order to get sponsors, both in the Hunger Games an on social media, you have to make people like you.
I also only "like" things that I genuinely like in real life. Do you ever like something but don't virtually "like" something because of who posted it? Or do you ever "like" something that doesn't interest you THAT much just because you really like the person that's posting it?
ReplyDeleteI definitely catch myself liking photos on Instagram and more personal social media platforms solely because I like who they are in person, no matter what they post.
ReplyDeleteI agree that it isn't really clear whether marketers are being transparent or invisible. It does depend on the company; however, I think in most cases marketers are both transparent and invisible.
ReplyDeleteI think that was a good definition of corporate sponsorship. Although it's effective, I feel like most times a sponsor pushes a product it is pretty obvious. That being said, if products are being plugged too often, it might actually hurt the user to have that sponsor.
ReplyDelete